Celebrity Traitors’ biggest winners now the final is over

The Celebrity Traitors‘ final has gripped the nation, and Alan Carr won £87,000 for charity Neuroblastoma UK. But who were the biggest career winners on the night, in terms of brand and TV deals post-show?

According to reports, the celebrities were all paid a flat fee of £40,000 — regardless of their status — to take part in the murder mystery game, and Celebrity Traitors is the biggest show of the moment. Appearing on the show will have raised everyone’s profiles, opening the door to more significant opportunities.

PR expert and E20 Communications director, Lynn Carratt, has delivered her verdict on who could bring in the most lucrative TV and brand deals following their appearances.

She told Yahoo U.K.: “Alan Carr is already popular with the Britain public and has hosted many successful TV shows. But he is red hot at the moment after his successful stint on Celebrity Traitors.”

He is red hot at the moment after his successful stint on Celebrity Traitors

Lynn Carratt

Carr laughed off accusations that he was a traitor right down until he was in the final three with David Olusoga and Nick Mohammed. Both Olusoga and Mohammed wrongly believed him to be faithful, leading to the comedian winning the prize money.

Burns had been banished first, and Joe Marler lost the trust of those around him with his genuine farewell to her. But who are really the biggest winners of the night, now that the BBC show final has aired?

Alan Carr

Alan Carr is outside the Scottish castle on Celebrity Traitors. (BBC/Studio Lambert/Paul Chappells)

Questions have been raised over whether Carr will be the one to land a role hosting Strictly after Claudia Winkleman and Tess Daly quit the flagship BBC show.

PR guru Carratt said: “I believe Alan Carr would be a breath of fresh air for Strictly and while bosses may have initially seemed keen to keep an all-women presenting duo, the show was still a ratings winner with a male presenter in the Brucey era.”

There have been reports that Channel 4 show Chatty Man could make a comeback too.

She added, “Carr emerged as the frontrunner from the beginning, even as a Traitor, after he showed no mercy when he murdered Paloma Faith. Known for his razor-sharp wit and infectious charm, Alan has turned gameplay into spectacle, keeping audiences guessing at every turn — although Alan can’t keep a straight face and Joe was on to him…

“And we can expect to see much more of him on the box, it’s said he’d been poached by the BBC to host a new celebrity quiz show, and there are talks of resurrecting his old Channel 4 show Chatty Man. I can also see Alan doing some more brand deals, with the likes of Specsavers (who is already worked with) and Tesco. He’s definitely set to earn at least an extra £2million in the next year.”

Jonathan Ross

Jonathan Ross accepts the traitors cloak from Claudia Winkleman. (BBC/Studio Lambert/Euan Cherry)

Carr sobbed as he was “torn” over being a traitor and Jonathan Ross has also shared his struggles with being a traitor. While he was out in episode seven, taking part in Celebrity Traitors was a huge move for the chat show host.

Carratt said: “Recently, Jonathan Ross said he didn’t enjoy his experience of doing the traitors and has gone as far to say that he has put a couple of celeb pals off doing the next celebrity series. It also was a huge show for his career as he has been a successful broadcaster for decades, however, I am sure it did introduce him to more Gen-Z viewers who wouldn’t normally watch his chat show.

“I thought he played the game well as a Traitor, but he gave too much away. I also found him to come across irritating. It also raised the question about casting big celebrities in such game roles: while they pull viewers, they also risk overshadowing the mechanics of the game.”

Cat Burns

Cat Burns in the Celebrity Traitors’ library. (BBC/Studio Lambert/Paul Chappells)

While Ross and Carr’s fellow traitor, Cat Burns, may have been banished from the finale early on, it’s an exciting time for her.

The singer-songwriter has recently released her second album, “How to Be Human,” and has a tour scheduled for next April.

Carratt shared her thoughts on Burns: “Cat Burns, the singer-songwriter, has turned in a strategic player and impressed viewers with her calm composure and savvy gameplay. The show has allowed her to showcase her personality beyond the music charts and social media, positioning her as a versatile TV talent.

“Post-finale, brands targeting younger audiences or lifestyle and entertainment sectors are likely to see her as a compelling ambassador, while TV producers may be eyeing her for guest presenting or reality spin-offs. Could Celebrity Big Brother be calling?

“She also has a tour lined up for next April and from the Traitors has won an army of older fans, who didn’t know who she was.”

Joe Marler

Joe Marler starring on Celebrity Traitors. (BBC/Studio Lambert/Paul Chappells)

Going into the final, Joe Marler was one of the biggest stars people were talking about, even though he arguably went in as one of the lesser-known stars.

“Arguably, Joe Marler, the former rugby player, is the breakout star of the Traitors,” Carratt said. “He has played the game with wit, loyalty, and strategy, and he is very clever. His sports pedigree, combined with newfound reality TV credibility, makes him a natural candidate for sports entertainment, punditry, or fitness lifestyle campaigns.”

She added: “As a podcaster, he’s also good at hosting and interviewing and could be snapped up for a chat show. While well known in sporting circles, he didn’t have the mainstream fame of the likes of Alan Carr and Stephen Fry, etc, but now he does.”

Also, she said: “Brands looking to associate with authenticity, teamwork, and athleticism could line up to collaborate with him.”

Nick Mohammed

Nick Mohammed starring on Celebrity Traitors. (BBC/Studio Lambert/Paul Chappells)

Nick Mohammed brought his unassuming intelligence to the game. He already has a lot of exciting things on the horizon.

Carrat said: “I was already a fan of Nick Mohammed from Ted Lasso, that show that catapulted him to fame. He has quietly excelled while on the Traitors and using humour and strategy to maintain a strong presence.

“He is already an established comedic actor; the Celebrity Traitors has only enhanced his versatility, and he has a lot coming up in the pipeline, with a comedy tour next year, and he has a development deal with the BBC. Series 4 of Ted Lasso is also filming, but Nick has yet to confirm whether he will be appearing.

“Nick is also known for his great memory and problem-solving skills, and I can see him doing brand deals with board game companies like Hasbro or puzzle apps.”

David Olusoga

David Olusoga is outside of the Celebrity Traitors. (BBC/Studio Lambert/Paul Chappells)

Interestingly, Olusoga brought a different dynamic to the game as a historian. This could open new doors for him in different spheres, the PR expert explained.

Carratt said, “David Olusoga is known as a historian and documentary filmmaker and brought gravitas to the mix.

“While his presence on the show has surprise many viewers, it has opened doors for him to make light entertainment appearances and broadened his fan base beyond educational audiences. Thoughtful brand collaborations — particularly in cultural or educational sectors — are a likely next step.

“The show has provided intense public attention for the celebrities, and capitalising on that momentum is essential to broaden their appeal to a new fanbase.”

Celebrity Traitors is available to stream on BBC iPlayer.