Central European Media Enterprises has joined the Alliance for Creativity and Entertainment, the coalition tasked with fighting piracy worldwide.
CME is a media and entertainment company operating in Central and Eastern Europe.
It operates television stations in Bulgaria, Croatia, the Czech Republic, Romania and Moldova, Slovakia and Slovenia.
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The ACE coalition, launched in 2017, is led by the MPA and coordinates efforts to counter copyright infringement via legal and lobbying efforts.
ACE includes more than 50 media and entertainment companies, with Amazon, Apple TV+, Netflix, Paramount Global, Sony Pictures, Universal Studios, The Walt Disney Studios, and Warner Bros, as its governing board. Charles Rivkin, the chairman of MPA, also is chairman of ACE.
Klára Brachtlová, deputy CEO and chief external affairs at CME, said that they “aim to strengthen collective efforts to safeguard Europe’s creative industries and uphold the integrity of the audiovisual market.”
Larissa Knapp, executive vice president and chief content protection officer with the Motion Picture Association, said in a statement, “Piracy has long been a cross-border challenge, but today’s threat is more sophisticated, more coordinated, and more complex.” She said that with new members added, the coalition “grows stronger, broadens its collective expertise, and reinforces its ability to protect content from criminal piracy networks and support lawful distribution of creative content.”
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