Creator Holly Treats is channeling her inner Sex and the City’s Samantha Jones while dating 48,000 men — and counting.
Holly (real name Victoria Toplansky) is putting a new spin on modern dating with her “Crush Matrix” project, where she’s documenting every single date — with the help of ChatGPT — to find out whether the perfect man exists.
“I have to get a reasonable sample to have accurate data. It is what it is. It’s not pretty all the time to do research,” Holly, 30, quipped in an exclusive interview with Us Weekly. “It’s just the truth.”
Holly began building her ambitious experiment months ago, tracking the men she dates in a custom-built compatibility matrix. She breaks down each entry to include the man’s name, his astrological sign, where he lives, pros and cons about him, etc. — and while she logs the entries, she’s sure to turn on the Sex and the City and Fifty Shades of Grey soundtracks to play in the background.
Holly is 2,000 entries short of her 50,000 goal, which she hopes to reach in the next year (think: averaging more than five dates per day.)
As for what she considers to be an entry in her project, Holly has specific criteria — including a phone conversation (“If I’m getting you on FaceTime, I’m somewhat sexually attracted to you. It’s not a Zoom meeting.”) and having a private chat with someone at a party (“We’re like, ‘No one else exists but us.’ That’s kind of an impromptu date.”)
Holly Treats Courtesy of Holly Treats/Instagram
Holly said her dating life has “very high highs and very low lows,” before describing one of her positive nights out in Las Vegas — but forgetting some specific details because, yes, she has been on 48,000 dates.
“He took me to this Michelin star at dinner, and then — where did we go? Sorry, I go on a lot of dates, so I feel bad. I just remember the whole vibe,” she said. “Oh, he took me shopping at Crystals before. That is something I remember.”
Another memorable date? A man who took a nap in between getting to know Holly. “This guy got drunk and was progressively saying ruder and ruder things,” she recalled. “[He] then excused himself to go to the bathroom after we paid the bill and he fell asleep in there.”
Holly also claimed she’s dating a “few high profile people” that she’s opting not to include in her “Crush Matrix” project to conceal their identities. Of the 48,000 entries (so far), Holly shared that there’s under 400 men that are “probably ready for marriage, regardless of whether or not it’s with me” and about 50 men that she’s “super into.”
“I would actively talk to the 48,000 [men] again if they sent me a text,” Holly said. “I’m still in communication with all of the 48,000. They have a chance. If they made it onto my 48,000 list — because not everyone even made it onto the list — so if they made it onto that list, they’re getting talked to.”
As she navigates finding The One with her dating marathon, Holly — who has amassed more than 1.6 million followers on Instagram — shared that she’s learned invaluable lessons about herself and love.
“I hate to say it, but dating is a numbers game,” she said, “and you just can’t spend too much time with people once you kind of overwhelmingly know it’s not right.”
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