Culver Max Entertainment, formerly known as Sony Pictures Networks India, is preparing to reduce its workforce by around 10 per cent as part of a wider restructuring and cost rationalisation exercise. The move is expected to affect nearly 120 employees across its India operations and is likely to be implemented from the next financial year.
The planned downsizing follows a detailed internal review of the company’s television and digital businesses. The broadcaster has engaged global consulting firm Boston Consulting Group to conduct a comprehensive audit of its operations. The review spans both linear television channels and the SonyLIV streaming platform, with a clear mandate to reassess spending, operational efficiency and organisational design.
The restructuring is being driven under the leadership of the company’s recently- appointed chief executive and managing director. The focus is on aligning costs with current revenue trends, as growth across traditional television and digital platforms has moderated. The exercise is expected to identify overlapping roles, streamline support functions and rationalise content-related expenditure across programming, marketing and rights acquisition.
The timing of the review coincides with recent leadership changes within the network, including the planned departure of senior executives from its digital and studio businesses. These developments have added urgency to efforts to stabilise operations and improve long-term sustainability.
Culver Max Entertainment currently operates 28 television channels across multiple languages and genres, alongside its OTT platform. While the company has not formally commented on the proposed job cuts, the restructuring is seen as part of a broader strategy to future-proof the business amid shifting viewer habits and ongoing monetisation challenges in the digital media landscape.
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