Skibidi Toilet, one of the most popular brands among Generation Alpha, is joining the DeAPlaneta Entertainment catalog. The company has reached an agreement with Global Merchandising Services Limited to become the licensing agent for the disruptive IP owned by Invisible Narratives in Iberia, France, Poland, and CEE.
With over 46 million subscribers and more than 19 billion views, Skibidi Toilet has grown from a viral hit into a global entertainment phenomenon. The Skibidi universe continues to expand across multiple formats, including publishing with books and comics, and gaming through a prominent presence on platforms such as Roblox and Minecraft, along with integrations in Fortnite, Stumble Guys, PUBG, and more to come.
Diego Ibáñez Belaustegui, Chief Brand Officer at DeAPlaneta Entertainment, expressed his satisfaction with the agreement and the prospects of working with the brand: “We are delighted to begin a collaboration with Global Merchandising Services Limited, and to do so with Skibidi Toilet. This IP exemplifies the dynamics that have become the driving force behind the entertainment industry for Generations Alpha and Z, and we look forward to bringing it to a broad portfolio of products and licenses”.
Antonella Ceraso, International Consumer Products Director at DeAPlaneta Kids & Family, added, “Today, Skibidi Toilet is a globally established brand. This journey, which seemed unimaginable at the outset, reinforces its unique appeal. At DeAPlaneta, thanks to our network of local offices and our expertise as licensing agents, we continue to explore new creative avenues to expand its reach and connect with increasingly diverse audiences”.
“Skibidi Toilet started on the global stage, and part of our mission with the series has been to take it beyond the screen and into the everyday lives of fans,” said Adam Goodman, founder and CEO of Invisible Narratives.
“Skibidi Toilet is a truly global, multi-platform phenomenon with one of the most passionate and engaged fan communities we’ve ever encountered,” said Lisa Streff, SVP of Licensing & Brand Development, North America, at Global Merchandising Services.
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‘ Some details of this article were extracted from the following source licensinginternational.org ’
