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Home Entertainment

Disney Entertainment Reorganizes Marketing Under Asad Ayaz, Shannon Ryan

Story Center by Story Center
August 14, 2025
Reading Time: 2 mins read
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Disney Entertainment Reorganizes Marketing Under Asad Ayaz, Shannon Ryan

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Disney Entertainment is restructuring its marketing division, with executives Asad Ayaz and Shannon Ryan each taking on new roles.

Ayaz, chief brand officer for The Walt Disney Co., is also adding the title of president of Disney Entertainment Marketing, reporting to Disney Entertainment co-chairs Alan Bergman and Dana Walden. He’ll oversee marketing efforts for Disney’s studios and TV and streaming outlets while also leading brand strategy under CEO Bob Iger, including the in-house agencies for Disney Experiences and Disney Entertainment.

Ryan, currently the head of TV marketing, will add direct-to-consumer to her purview as president, Dtc and Disney Entertainment Television Marketing. The marketing teams for Disney+, led by Samantha Rosenberg, and Hulu, led by Barrie Gruner, will report to her as part of a unified team following the announcement that Hulu will be fully integrated into Disney+ next year.

Ryan will report to Ayaz while still remaining on Walden’s leadership team.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.imdb.com ’

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