Ayaz, chief brand officer for The Walt Disney Co., is also adding the title of president of Disney Entertainment Marketing, reporting to Disney Entertainment co-chairs Alan Bergman and Dana Walden. He’ll oversee marketing efforts for Disney’s studios and TV and streaming outlets while also leading brand strategy under CEO Bob Iger, including the in-house agencies for Disney Experiences and Disney Entertainment.
Ryan, currently the head of TV marketing, will add direct-to-consumer to her purview as president, Dtc and Disney Entertainment Television Marketing. The marketing teams for Disney+, led by Samantha Rosenberg, and Hulu, led by Barrie Gruner, will report to her as part of a unified team following the announcement that Hulu will be fully integrated into Disney+ next year.
Ryan will report to Ayaz while still remaining on Walden’s leadership team.
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