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January 7, 2026
The Disney+ subscription streaming video service plans to roll out so-called “vertical entertainment” designed to lure users back to the platform on mobile devices featuring short-form content similar to social media platforms such as YouTube, TikTok, Instagram and Facebook.
Disney made the announcement Jan.7 at the company’s annual Tech + Date Showcase at 2026 Consumer Electronics Show currently underway in Las Vegas.
The vertical entertainment, which will rollout late this year, will include a personalized feed showcasing a mix of original content, news and entertainment clips, and reportedly AI-generated features as well.
“We’ll look to evolve the experience over time,” Disney said in a media announcement, adding that the concept aims to “explore utilizing short-form content in a variety of ways across categories, and content types, for a personalized and dynamic feed.”
Disney+ ended the most-recent fiscal period with 59.3 million North American subscribers, and 131 million global subscribers. About 70% U.S. digital video audience watches videos on smartphones.
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