Disney’s $24 billion in planned content spend for fiscal 2026 will likely end up being a roughly 50-50 split between sports and entertainment, chief financial officer Hugh Johnston said on Wednesday.
“I think that mix is likely to hold reasonably well,” Johnston told Wells Fargo’s Technology, Media, and Telecom Summit, though he noted entertainment spend “may grow a little faster than sports.” He also said that the company would look to invest more in local content in certain markets in order to keep engagement and subscriber retention high.
“We’re obviously evaluating those market segments and allocating based on where we think the growth may be. But there’s also…
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