Co-created by the Dossier Creative Lab and mgk, Lost Americana hits all the right notes.
NEW YORK, Oct. 2, 2025 /PRNewswire/ — Dossier, the perfume house for the next generation, is thrilled to announce its first-ever celebrity fragrance, created in collaboration with award-winning artist, actor, and style icon mgk. Inspired by mgk’s latest album of the same name, Lost Americana is a rich, genderless fragrance that joins Dossier’s growing Originals line.
Lost Americana by Dossier x mgk
Lost Americana is a memory-maker that is rich, earthy, spicy, and undeniably sexy. The fragrance offers a hit of warm spice at first sniff with opening notes of incense, almond, and pink pepper. The scent then unfolds into a heart of nutmeg, myrrh, and cinnamon for more depth and intensity. Once settled, lingering base notes of addictively rich vetiver, patchouli, suede meet gourmand notes, vanilla and a touch of dark chocolate for a finish that is both seductive and unforgettable.
Starring mgk, the accompanying campaign captures his reverence for American nostalgia and 90s-inspired evocativeness. Set against a backdrop of the California desert, the fragrance’s visuals evoke feelings of yearning, longing, and belonging.
This collaboration represents a new chapter for Dossier, blending mgk’s distinctive style with the brand’s commitment to accessible, premium-quality fragrance. With Lost Americana, Dossier introduces not just a new scent but a cultural moment that redefines modern fragrance through collaboration, creativity, and self-expression.
“At Dossier, we’ve always believed fragrance should be about individuality, creativity, and accessibility. When we were exploring the opportunity to partner with mgk, an artist who embodies bold self-expression, it felt like the perfect evolution of that vision. Lost Americana is the product of months of collaboration, resulting in a truly unisex scent that perfectly captures the essence of both Dossier and mgk. This collaboration marks the first of many exciting partnerships with celebrities, and we’re proud to kick it off with mgk as we continue redefining what modern fragrance can be.” — Sergio Tache, Founder & CEO of Dossier
The collaboration was first teased on August 10th at mgk Day in Cleveland, Ohio, an annual charity event created by mgk in 2022 to support his hometown. Dossier spritzed the Lost Americana scent around the festival, provided temporary tattoos designed in collaboration with Inked by Dani, and created an iconic photo moment inspired by mgk’s Lost Americana album cover.
Lost Americana by Dossier x mgk is available now, exclusively on Dossier.co and at Dossier’s NoLita Flagship in New York. The Lost Americana by Dossier x mgk fragrance will retail for $49. Please visit Dossier.co and follow Dossier on Instagram and TikTok @dossierperfumes for additional information and updates.
About Dossier:
Dossier is the perfume house for the next generation. All products are crafted in Grasse, France, upholding the same premium craftsmanship standards as traditional French luxury houses. Dossier has also invested in its very own Creative Lab to develop fragrances crafted solely from high-quality, clean & non-toxic ingredients. Dossier carries three luxury collections: Dossier Originals (exclusive in-house scents), Dossier Impressions (designer-inspired perfumes), and Dossier Home (designer-inspired candles and room diffusers).
SOURCE Dossier
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.prnewswire.com ’
