New deal builds on long-standing consumer products partnership and will see How the Grinch Stole Christmas!, The Cat in the Hat, Oh, The Places You’ll Go! and more, brought to life through world-class experiences for fans and families
London, UK – Dr. Seuss Enterprises and WildBrain CPLG have expanded their licensing agreement to include represent Location-Based Entertainment (LBE) across the UK, Europe and Asia-Pacific (excluding Greater China).
The new agreement builds on a successful consumer products partnership across these regions and represents a significant strategic milestone as Dr. Seuss Enterprises expands the presence of its beloved franchises—including How the Grinch Stole Christmas!, The Cat in the Hat and Oh, The Places You’ll Go!—through LBE ahead of major content launches and landmark anniversaries.
Under the expanded agreement, WildBrain CPLG’s LBE team, led by Evi Sari, Vice President, Global LBE, will identify and spearhead opportunities for immersive, high‑quality branded experiences across theme parks, family entertainment centres (FECs), exhibitions and walk‑through attractions.
With the highly-anticipated The Cat in the Hat animated feature, staring Bill Hader, debuting on November 6 from Warner Bros. Pictures Animation, and the 70th anniversaries of The Cat in the Hat and How the Grinch Stole Christmas! in 2027, WildBrain CPLG aims to deliver experiences bringing Dr. Seuss’ classic stories into immersive environments that deepen fan engagement and build long-term brand value.
Susan Brandt, President and CEO of Dr. Seuss Enterprises, said: “Fandom for the Dr. Seuss property continues to accelerate, as its characters and stories remain firmly at the center of the cultural zeitgeist. We are actively expanding our location-based entertainment business to meet growing global demand, creating immersive experiences that bring our stories to life for fans of all ages. Through our collaboration with WildBrain CPLG, we are scaling this category with intention and innovation—unlocking new opportunities for audiences worldwide to engage directly with our IP in meaningful, memorable ways.”
Maarten Weck, EVP, Global Partnerships & Licensing, WildBrain, said: “This expansion represents a significant next step in our partnership with Dr. Seuss Enterprises at a time when demand for immersive, story‑driven experiences has never been stronger. These brands, with their timeless tales, delightful art and beloved characters, continue to resonate across generations and are ideal for high‑quality experiences that will create long-term value, uphold creative integrity and stay true to Dr. Seuss’ mission to inspire reading and joyful learning for children and families worldwide.”
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‘ Some details of this article were extracted from the following source licensinginternational.org ’
