Verza TV is weeks out from launch, THR is told, which will make it the first such American platform to market; others have been announced, but are not ready. Most of the existing platforms for microdramas are Chinese.
Verza TV, a mobile-first, vertical streamer, has a pay model with a somewhat generous trial. Users can watch up to five episodes of any and every title for free — it will cost $4.99 to access the rest.
The vertical microdrama market surpassed $6.5 billion in revenue in 2024, and is expected to double by 2030.
“When I founded E! Entertainment Television, we were the first to pioneer celebrity-based programming and forever changed how audiences watched and engaged with entertainment,” Mruvka, the Verza TV founder and CEO,…
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