Chief Creative Officer, Josh Green, said: “Original IP is the only durable advantage left – not more output, but better entertainment with cultural memory. We exist to protect that.”
Led by CEO Phil Fearnley alongside Freedman, Matt Rhodes (Chief Strategy Officer), Green, and Kate Kelsey (Chief Finance Officer), ELVIS operates on co-ownership, co-financing and shared-upside partnerships rather than traditional production or agency economics.
The model allows brands to invest in entertainment properties – documentaries, series, formats and original IP that can be distributed, licensed and monetised beyond initial investment, while providing entertainment projects access to development and production financing without sacrificing creative ownership.
The studio’s approach is supported by BackstageTM, an AI-powered platform that scans culture in real-time and stress-tests concepts through studio-style development cycles, “while all work is tested against a single creative filter: “Would you buy a ticket?””
Entertainment-led projects are in development with Mondelez and the UK Ministry of Justice, building on a roster including Amazon, Verizon, Sky, E.ON, and the England & Wales Cricket Board.
ELVIS is backed by Next 15 Group and operates internationally. The soon to be announced Head of Entertainment’s appointment begins in April 2026.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.televisual.com ’
