EMPIRE Label Invests in San Francisco Immersive Entertainment Venue

EMPIRE has made a strategic investment in and struck a partnership with Elevation Sky Park San Francisco (ESP SF), a forthcoming $6.5 million project that’s being billed as the first large-scale immersive entertainment venue in the Bay Area.

Through the deal, the two companies will collaborate on creating new forms of immersive music experiences at the arts and entertainment destination located at San Francisco’s Pier 70, with programming “that combines EMPIRE’s global artist roster with ESP SF’s immersive technology platform,” according to a press release. The space — which is being developed via a public-private partnership between Brookfield Properties and the Port of San Francisco — features geodesic projection domes and a pyramid structure and will accommodate more than 2,000 people across multiple venues.

Programming for the project, which was created by the team behind Wisdome LA, will include multi-sensory concerts in ESP SF’s 360-degree environments, community arts initiatives that will connect local artists with EMPIRE’s network and experiences including live concerts, film screenings and more.

ESP SF is set to open this winter.

“ESP SF represents exactly the kind of innovative, community-focused venture that embodies San Francisco’s creative spirit,” said Sean Ahearn, CEO of Elevation Sky Park San Francisco, in a statement. “Partnering with EMPIRE creates incredible opportunities to showcase how technology and artistry can transform communities while pioneering the future of immersive entertainment.”

Added Ghazi, founder/CEO of EMPIRE, “San Francisco has always been the heartbeat of EMPIRE, and Elevation Sky Park is the perfect stage to reimagine how music and culture come to life. We’re excited for this partnership, and to create experiences that are as bold and innovative as the city itself.”

According to a press release, the immersive entertainment market is projected to reach $413 billion by 2030.