Envent has launched Envent Music Lab, a new platform aimed at discovering and supporting emerging music talent across India. The initiative is open to singers, musicians, DJs, dancers and other performers, giving them a space to showcase their work, build an audience and participate in live and digital events.The company said creators will be able to upload short-form videos through the platform. Artists whose content receives significant engagement will receive support from the Envent team while retaining ownership and intellectual property rights in their work.
What Envent Music Lab offers
Envent will launch a YouTube channel for this initiative that will feature performances by Music Lab artists. Envent will also give out monthly awards and recognition to performers based on their performances.In addition, Envent said it intends to organise concerts and digital events featuring selected artists from the Music Lab community, providing them with opportunities to perform before larger audiences.Explaining the objective behind the platform, Rohini Ahluwalia, COO of Envent The House Brands, said, “India has a lot of talent that is yet to be discovered. Envent Music Lab is our effort to give artists a platform, visibility, and support. We want to create opportunities where passion meets the audience and talent gets the recognition it deserves.”According to the company, Envent Music Lab is now accepting entries from artists looking to showcase their talent and grow their audience. The platform is designed to encourage creators to produce original content while allowing them to retain ownership of their work.Announcing the launch on Instagram, Envent The House Brands posted: “🎤 The stage is set. The spotlight is waiting. 🙏 Welcome to Envent Music Lab — where raw talent meets real opportunities. Get ready to showcase your passion, connect with audiences, and take your music to the next level. 🚀 Your sound. Your story. Your moment.”With the launch of Envent Music Lab, the company is bringing together talent discovery, digital content, artist promotion, and live performances on a single platform to help emerging performers connect with wider audiences.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source timesofindia.indiatimes.com ’
