Next week, drivers may do a double take when they see giant billboards on Sunset Boulevard of a three-breasted woman or an unrealistically muscular Venice Beach body builder. Though we have become inured to the flood of AI images and filters on our small screens, this is part of a new campaign from the lifestyle brand, Equinox. Each billboard (examples shown below) consists of a pair of shots. On the left of one such billboard is a startling reality-bending image of former Canadian Prime Minister Justin Trudeau coiled around a stripper pole. Another billboard features an echo of the much-memed deepfake of Pope Francis in a stylish puffer coat. On the right of both billboards is an, evidently real, often sweaty, intimidatingly fit person in workout gear. Across both is the tagline, “Question Everything but Yourself,” followed by the now familiar “Equinox It’s not Fitness. It’s Life.”
The…
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