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Expocine, Latin America’s Largest Movie Theater Trade Show, Reflects the International Visibility and B.O. Performance of Brazilian Films

Story Center by Story Center
September 9, 2025
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Expocine, Latin America’s Largest Movie Theater Trade Show, Reflects the International Visibility and B.O. Performance of Brazilian Films

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The 12th edition of Expocine, the largest and most important business gathering of the motion picture cinema theater industry in Latin America, takes place in São Paulo from Sept. 30 to Oct. 3. The event’s programming and mood reflect the high international visibility of Brazilian films and their rising B.O. performance in the domestic market.

“I’m Still Here” won this year an unprecedented International Feature Film Academy Award for Brazil. Along with “A Dog’s Will 2”, Brazilian pics scored a 10.1% market share of the country’s total 125.4 million ticket sales and R$2.5 billion ($454 million) B.O. in 2024, sharply up from a 3% share in admissions and 3.3% share in B.O.) in 2023. Over Jan. 2-Aug. 20 this year, local pics accounted for 11.4 percent of the ticket sales and 10.6 percent of the B.O. in the country.

Marcelo Lima, CEO of Tonks, Expocine’s organizer, said this year’s event will discuss how to…

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source www.imdb.com ’

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