The companies say that they have inked a 10-year partnership that will see them work together on Fanatics Fest for the foreseeable future. The third installment of the event, which touches on all aspects of sports and sports culture, will return to New York’s Jacob Javits Center next July, tied to the FIFA World Cup. They are also adding a fourth day to the event, which has attracted true A-listers from the world of sports and entertainment in its first two installments.
This year’s event, for example, saw LeBron James, Tom Brady, Kevin Costner, Spike Lee, Jay-Z, Travis Scott, NBA star Victor Wembanyama, and YouTuber Kai Cenat among those attending.
Obb Media produces the event alongside Fanatics Events,…
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