Tom Holland is taking a fresh approach to promoting the upcoming film Spider-Man: Brand New Day. On March 18, Sony Pictures released the first official trailer, and the actor’s marketing strategy is already making waves.
Holland teamed up with the studio to try something different. Instead of a typical press tour, fans around the world shared localized clips of the trailer on social media, creating a global grassroots buzz.
The campaign then reached its peak in New York City, where Holland visited the Empire State Building for a special light display. The skyscraper glowed in bright red and blue, reflecting the classic Spider-Man suit seen in the new film.
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