The executive has launched a new entertainment company, Big Shot Pictures, which will leverage the reach and scale of YouTube to develop new animated franchises, with the goal of bringing them to theaters and other streaming platforms as they take off.
The company has acquired the rights to the children’s book series Eloise at the Plaza, created by Kay Thompson and illustrated by Hilary Knight, with Big Shot planning to “reimagine and expand the Eloise franchise across multiple entertainment platforms, including film, television, streaming, consumer products, experiences, and emerging digital media formats.”
Big Shot has inked a first-look theatrical deal with Sony Pictures Entertainment, and the entertainment company is also investing in Big Shot, alongside Greycroft, MarcyPen Capital Partners, ValueAct Capital, and CAA.
But the company is leaning hard on YouTube as a platform, recognizing that, especially when it…
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