Fox Entertainment has acquired an equity stake in B.J. Novak’s food experience company, Chain, a Los Angeles-based venture that eventizes nostalgic dining. The deal includes Fox IP integrations and a first-look development deal with Chain Media.
Chain is best known for ChainFest, a ticketed event in L.A. that features Michelin-starred chef remixes of fast food favorites, pop-up restaurants and exclusive menu offerings. Its collaborations include Taco Bell, Pizza Hut, Jack in the Box and Panda Express, as well as entertainment partners like Paramount and Disney.
Fox will partner Chain’s food pop-ups, fan festivals and other events with…
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