Fox Entertainment is getting into the microdrama biz: The company has made an equity investment in Holywater, a Ukrainian tech firm focused on vertical video.
Financial terms of Fox Entertainment’s investment in Holywater were not disclosed. As part of the Holywater investment deal, Fox Entertainment Studios has committed to creating and producing an “ongoing” portfolio of more than 200 vertical video titles for Holywater’s My Drama app over the next two years that will span genres, including microdramas. The inaugural vertical video series to be produced by Fox Entertainment Studios include “Billionaire Blackmail” and “Bound by Obsession,” both currently…
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