ATLANTA (WJBF) — Even as major productions like Marvel scale back filming in Georgia, state leaders and entertainment advocates say the Peach State’s film industry remains strong, thanks to lucrative tax credits that continue to attract new projects.
Under the Georgia Entertainment Industry Investment Act, productions can earn up to 30 percent in tax credits for shooting in the state. The incentive has made Georgia one of the top filming destinations in the country, and unlike other states, the program is uncapped, meaning there’s no maximum limit on how much credit a production can receive.
New data shows more than 245 projects were filmed in Georgia last year. Those projects all qualified for the 30 percent tax incentive, which requires productions to spend at least $500,000 in the state.
According to Georgia Entertainment CEO Randy Davidson, international market conditions have created challenges for U.S. filming locations.
“The strong U.S. dollar has made it less expensive to shoot outside of America,” Davidson said. “Right now, the U.K., Australia, and other regions are more attractive for some productions — that’s one of the challenges we’re battling.”
Despite that, film and TV productions spent more than $2.5 billion in Georgia this year, underscoring the state’s continued dominance in the entertainment industry.
Davidson said Marvel’s decision to move some productions overseas came down to economics, not Georgia’s policies.
“Marvel’s decision was long-term, based on currency rates, union issues, and costs. It really comes down to the dollar,” he explained.
One of Georgia’s biggest advantages is that its tax credit covers “above-the-line” costs, including salaries for top-tier actors and directors, a benefit many other states don’t offer.
“There have been strikes and threats of strikes, plus currency challenges that make overseas filming more appealing,” Davidson added. “But that’s something Hollywood has dealt with for decades.”
Beyond production studios, Georgia’s entertainment ecosystem supports hundreds of local businesses, from catering to set construction, contributing to the state’s broader economy.
Currently, Beyond the Gates, Will Trent, and Sweet Magnolias are filming in Georgia, which are just a few examples of the state’s thriving creative landscape.
Copyright 2025 Nexstar Media, Inc. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.
For the latest news, weather, sports, and streaming video, head to WJBF.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.yahoo.com ’
