Giuseppe Tornatore’s Brunello Cucinelli Doc Reveals First-Look Images as Twenty-Nine Palms Ramps Up Sales at AFM (Exclusive)

Oscar-winning director Giuseppe Tornatore’s upcoming documentary about Brunello Cucinelli, the fashion designer known as Italy’s “King of Cashmere,” is being launched in earnest at the American Film Market by London-based sales and production company Twenty-Nine Palms Entertainment.

Variety can exclusively reveal first-look images of the buzzy hybrid film, which mixes documentary and fiction and is titled “Brunello: The Gracious Visionary.” It chronicles Cucinelli’s rise from being a farmer’s son to becoming creative director and executive chairman of a global luxury lifestyle brand with a market capitalization of more than $7.8 billion. The film is described in promotional materials as “an intimate portrait of Brunello Cucinelli, a ‘philosopher-designer’ revered for his distinctive integration of humanistic values, craftsmanship and ethical entrepreneurship.”

After a soft launch in September at the Toronto International Film Festival and market, Twenty-Nine Palms — a new outfit that debuted at Cannes headed by former Amazon MGM…