Hailey Bieber in YSL’s “Tangerine Temptation” campaign.
Credit: Nadia Lee Cohen for YSL
The Gist
Hailey Bieber is the star of a new YSL campaign titled “Tangerine Temptation.”
The model went pantsless in several different looks for the new photoshoot, including rocking an ’80s-inspired bodysuit.
Bieber is currently camped out at Coachella alongside her husband Justin, who made his headlining debut at the festival on Saturday, April 11.
Hailey Bieber is taking the 1980s for a spin thanks to her starring role in a new YSL campaign.
The model, who is currently camped out at Coachella, posed for the French fashion house in several pantsless looks. Chief among them? A shiny turquoise and black bodysuit with an asymmetrical neckline and mustard yellow trim.
Hailey Bieber in YSL’s “Tangerine Temptation” campaign.
Credit: Nadia Lee Cohen for YSL
The outfit called to mind the best of ’80s swimwear, which favored bold colors and form-fitting silhouettes over more conservative styles of decades past. Elsewhere in the campaign, Bieber once again went pantsless in a powder blue lingerie-inspired onesie complete with a giant blue bow. She also donned a pair of aquamarine silk shorts trimmed in lace in a third, equally daring snapshot.
Hailey Bieber in YSL’s “Tangerine Temptation” campaign.
Credit: Nadia Lee Cohen for YSL
Bieber was photographed by Nadia Lee Cohen; the shoot, aptly titled “Tangerine Temptation,” also features models Lina Zhang and Jake Hodder.
Hailey Bieber in YSL’s “Tangerine Temptation” campaign.
Credit: Nadia Lee Cohen for YSL
As mentioned, Bieber is currently camped out in Indio, California in support of her husband Justin Bieber‘s headlining Coachella debut. For the special occasion, the mom-of-one wore a sheer T-shirt layered over a cheeky thong bikini by Rogue Season. Perhaps most importantly, the tee was stamped with “Mrs. Bieber” in bold letters across the front.
Justin’s April 11 set during the first weekend of the two-week festival received mixed feedback from fans who were surprised by the staging and format of his performance, which included a section of him singing along to some of his old music on YouTube.
Hailey Bieber at the Rhode Coachella pop-up.
Credit: Hailey Bieber/Instagram
Aside from playing the role of supportive wife, Hailey also had plenty of work to do with multiple Rhode activations at Coachella. Online, meanwhile, today marks the launch of her new pimple patch, which was designed in collaboration with Justin.
“hello spotwear!!!! 🌸🤍” she gushed on Instagram alongside some selfies of the longtime couple. The duo’s collection includes the pimple patches, plus under-eye patches and a new peptide lip treatment in caramelized banana.
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