Hard Rock International is marking International Women’s Month with a global celebration of women in music, launching its ‘Women Empower’ content series alongside live performances, cultural events and special collaborations across several European properties.
The initiative, delivered in partnership with long-time collaborator The Coca-Cola Company, highlights women shaping the music industry both on stage and behind the scenes. Throughout March, hotels in Madrid, Tenerife, Marbella and Davos will host performances, networking events and immersive experiences designed to spotlight female talent.
The campaign also includes a global goal of hosting 1,000 live music events celebrating women, alongside exclusive menu items, limited-edition merchandise and charitable donations supporting equality in the music industry.
Live Music and Community Events Across Europe
Madrid
At Hard Rock Hotel Madrid, weekly concerts at the venue GMT+1 will showcase female artists including Cadela Molina, Xara Bad, Laura Chernov, Elena Groove and Pilar Moxo.
The hotel is also collaborating with Diaconia, donating a percentage of proceeds from the events to support the organisation’s work tackling human trafficking.
Tenerife
At Hard Rock Hotel Tenerife, guests can enjoy weekly live performances in the Lobby and at The16th, featuring women-led acts such as Hayley and The Dynamos, Ana Obando and Claudia Rutten.
Additional experiences include:
Daytime DJ sets by resident female DJs around the pool
Vinyl rental packages featuring female artists
Guided memorabilia tours showcasing items from artists including Katy Perry, Britney Spears, Taylor Swift and Lady Gaga.
Marbella
At Hard Rock Hotel Marbella, the programme includes a collaboration with Red de Emprendedoras Marbella (REM), an organisation supporting women entrepreneurs. The partnership will create networking opportunities and professional visibility for local women in business.
Davos
Guests staying at Hard Rock Hotel Davos can rent curated vinyl packages featuring female artists throughout March. On March 8, guests will also receive 20% off food and beverage, spa services and Rock Shop purchases in honour of International Women’s Day.
‘Women Empower’ Documentary Series
The ‘Women Empower’ campaign also includes a series of micro-documentaries exploring the stories of women working across different roles in the music industry.
According to Hard Rock, fewer than 5% of music and media creators are women, making the initiative a key platform for visibility and representation.
Featured participants include:
Janelle Abraham – Director and film producer
Kat Luna – Singer-songwriter
Minami Minami – Composer, dancer and singer
Claire Murphy – Guitar tech
Mayna Nevarez – CEO and founder of Nevarez Communications
Wendy Ong – Co-President and CMO at TaP Music
The short documentaries explore their creative journeys, inspirations and the challenges they’ve faced while building careers in music.
Supporting Women in Music
As part of the campaign, the Hard Rock Heals Foundation—the charitable arm of Hard Rock—will donate $100,000 to Women in Music, a nonprofit dedicated to advancing equality and opportunity across the music industry.
Nicole Barsalona, President of Women in Music, said the partnership highlights the importance of recognising women across the entire industry, including behind-the-scenes roles that help drive music forward.
Limited-Edition Coca-Cola Menu at Hard Rock Cafés
Throughout March, participating Hard Rock Cafe locations will serve limited-time menu items inspired by regions represented in the Women Empower series.
Highlights Include:
Passionfruit Splash – passionfruit, lemonade, Sprite and cranberry
Mango Guava Chiller – mango, guava, pineapple and lime flavours
Spiced Yuzu Soda – yuzu, brown sugar and Coca-Cola
Fattoush Chicken Caesar Salad with Mediterranean ingredients
Mahi Sandwich with remoulade and fries
Dulce de Leche Brownie topped with vanilla ice cream and chocolate sauce
Global Events Celebrating Women in Music
Across the world, Hard Rock venues will host live performances, brunches, networking events and community experiences to honour women in music throughout March.
Limited-edition International Women’s Month T-shirts are also available at Rock Shop retail locations and online.
For more details about Hard Rock’s International Women’s Month activations, visit the official campaign page: https://www.hardrock.com/women
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source vergemagazine.co.uk ’
