The company has unveiled its extensive plans to celebrate the 25th anniversary of its film Harry Potter and the Sorcerer’s Stone, The Hollywood Reporter can exclusively reveal. Released Nov. 16, 2001, director Chris Columbus’ feature was the first installment in Warner Bros.’ eight-movie series that adapted author J.K. Rowling’s best-selling novels. With the film franchise having surpassed $7.7 billion at the global box office, the property is set to continue with HBO’s series that launches in 2027.
Festivities kick off this spring, as butterbeer trucks will offer an array of drinks and merchandise in cities worldwide from March to May. Later in the year, official Harry Potter locations and retail stores worldwide will celebrate the character’s birthday on July 31 with products and events. Plus, the popular Back to Hogwarts celebration will take place in August and September to unite fans.
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