Have you heard? Noah Beck becomes a ‘Baywatch’ heartthrob while tic-tac-toe becomes an esport.

Each week, we handpick a selection of stories to give you a snapshot of trends, updates, business moves, and more from around the creator industry.

This week, a TikToker hits the beach (and network TV) as part of an anticipated reboot, a Paul brother receives a presidential stamp of approval, and gamers compete in the realm of noughts and crosses.

Pop culture minute

Noah Beck joins the cast of Fox’s Baywatch reboot. The TikTok star will portray a “rookie lifeguard” in the upcoming reboot of the classic Pamela Anderson/David Hasselhoff series. Beck showed off his acting skills (and his smoldering looks) on Tubi’s Sidelined: The Qb and Me.