Spotify is feeling the thunder of Hilary Duff’s musical comeback. Rolling Stone can exclusively reveal that searches for Hilary Duff on the streaming service increased by 400 percent after she announced that she would be returning to music after a decade away.
The growth across Duff’s catalog is massive: U.S. streams on Spotify jumped nearly 80 percent, while discoveries, or first-time listeners, rose by 75 percent. According to the new data, millennials (understandably) accounted for the largest share of searches and streams among all age groups.
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As for specific albums, her 2004 self-titled album — which featured “Fly” and “Someone’s Watching Over Me” — and 2007’s Dignity both saw surges of 130 percent on the platform.
Earlier this week, Atlantic Records announced that Duff had signed to the label and that she will star in a Sam Wrench-directed docuseries about her return to music, the preparations for her new material, and her return to the stage. “New music … or something 🪩✨🍒,” Duff captioned an Instagram post earlier this week.
Duff has been teasing her return to music over the last few months, sharing photos of herself in the studio. On Aug. 26, she celebrated the 22nd anniversary of her beloved second album, Metamorphosis, and ended the caption with a cryptic “To be continued….” Metamorphosis featured her biggest hits, including “So Yesterday,” “Come Clean,” and “Why Not.”
She called this era in her career “a huge change in my being,” adding that she “was embarking on something I had no idea would make such an impact on people’s lives, and mine.” Duff said that although she doesn’t think Metamorphosis “doesn’t hold the emotional depth I look for today,” she knows her “14/15 year old self meant every word.” Duff last released an album in 2015 with Breathe In. Breathe Out, which debuted at Number Five on the Billboard 200.
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