A new organizing drive from the Motion Picture Editors Guild and the Writers Guild of America West strives to make inroads in the exploding creator economy. The labor groups are attempting to unionize Theorist Media, the digital media production company behind popular YouTube channels like The Game Theorists, The Food Theorists, The Film Theorists and others, The Hollywood Reporter has learned.
The unions are targeting more than two dozen workers who edit, write and produce the shows, as well as create thumbnails and hone sound design. Beyond YouTube, Theorist also streams some of its work on Twitch.
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