Business trends
Increase in middle-income earners boosts experimental spending
A large balloon of main character from “Jumbo” is seen in central Jakarta. The animated film became the country’s highest-grossing Indonesian movie of all time in 2025. (Antara)
KENYA AKAMA and TAKANORI OKABE
December 31, 2025 13:15 JST
BANGKOK/MUMBAI — Consumer spending on entertainment content was robust across Southeast Asia in 2025, reflecting a continuing increase in middle-income earners across the region of 700 million.
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‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source asia.nikkei.com ’
