On December 11, Disney and OpenAI announced a landmark partnership: The entertainment giant, according to CEO Bob Iger, would pay $1 billion to the artificial intelligence power player for an equity stake, while also licensing its Sora tech for short-form video on Disney+ (some 200 animated and live faceless characters).
The three-year deal — exclusive in the first year — changes everything. Suddenly Darth Vader isn’t just a character that you watch — it’s one you create with. And with the deal, Disney+ is set to become not just a platform where you can dial up your favorite shows and movies, but one where you can drop yourself into the action or even rearrange it yourself, all with just a few prompts.
So, is this the future of entertainment or its end? Two of The Hollywood Reporter’s tech-minded senior editors, Julian Sancton and Steven Zeitchik, break it down.
Steven Zeitchik: It’s been…
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