With the 2026 Winter Olympics officially underway in Milano-Cortina, Italy, everyone is ready to celebrate all things athletics. Between hockey, figure skating, curling, and many more events, we know we’ll be seeing the best of the best vying for the coveted gold medal.
Those who follow the big names in winter sports may recognize figure skaters like Alysa Liu and Ilia Malinin, or even speed skaters like Brittany Bowe. But no matter what event you may be tuning into, there’s one person everyone will know sitting on the sidelines: the rapper Snoop Dogg.
Famous for his commentary during the 2024 Olympics in Paris, Snoop will once again serve as a source of support for Team USA. TikTok is already eating up the hijinks he’s gotten into since landing in Italy; a clip of him riding a Zamboni has amassed more than four million views!
The former The Voice coach was also a torchbearer during the 2026 Olympic Torch Relay, completing his portion of the trek on February 4.
But as big a fan as he may be, he’s also getting paid to be there. Here’s everything we know about his salary for the games.
What is Snoop Dogg’s role in the 2026 Winter Olympics?
Snoop Dogg currently serves as an NBC correspondent and an “Honorary Coach,” according to a statement from the United States Olympic and Paralympic Committee (USOPC) in December 2025.
“Known for his passion for community, mentorship and elevating young people, Snoop will lend his signature humor and heart to help motivate Team USA athletes on their road to the Olympic and Paralympic Winter Games Milano Cortina 2026 and beyond,” the note read at the time.
Snoop has been open about how excited he is to offer moral support for the athletes throughout the Games.
“Team USA athletes are the real stars,” he said at the time. “I’m just here to cheer, uplift and maybe drop a little wisdom from the sidelines. This team represents the best of what sport can be: talent, heart and hustle. If I can bring a little more love and motivation to that, that’s a win for me.”
How much is Snoop Dogg getting paid for the 2026 Winter Olympics?
While it’s unclear how much Snoop Dogg is being paid by NBC to be part of the Winter Olympics, we do have some clues about what he may have earned in the same role in 2024.
At the time of the Paris Summer Games, X user @henrylmcnamara wrote that he’d heard a staggering number about Snoop’s salary for the Olympics.
“Sat next to an NBC exec at dinner, he said Snoop gets paid $500k a day plus expenses to be here promoting Olympics,” read the tweet. “From Gin and Juice to a few million to be a celebrity at the Olympics—what a world.”
NewsNation also reported at the time that the estimate didn’t include additional expenses, which would likely be covered but aren’t counted in the $500,000 figure. Since the Olympics are often 18 days long, that would bring Snoop’s payday to a whopping $9 million.
What is Snoop Dogg’s net worth in 2026?
Even though NBC hasn’t officially revealed Snoop’s salary for the Olympics, it’s important to note that the rapper isn’t exactly strapped for cash.
According to CelebrityNetWorth.com, Snoop Dogg is estimated to be worth around $160 million. Whether it’s from music, his entrepreneurial endeavors, or TV appearances, it’s clear he’s worth every penny.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.goodhousekeeping.com ’
