If you watch Peacock on your phone, you may have stumbled upon a series of short-form clips that look an awful lot like something you’d find on Instagram Reels. They’re part of the platform’s vertical video experiment, and that experiment has performed well so far.
On the sports side, the Can’t Miss Highlights option, which shows moments from across the league, has been viewed by 15% of Peacock’s NBA viewers. That’s a solid adoption rate for a new feature. The videos have also led to increased overall viewership on Peacock, according to internal data.
“When people are coming in to the app, they’re often…
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