Malike Adigun is the founder and CEO of Curate Entertainment. He has grown a one-man DJ operation into a multimillion-dollar experiential entertainment company known for pairing high-end DJ talent with live musicians, immersive design, and hospitality-driven service. He’s based in Southwest Florida.
How he got his start:
“I didn’t grow up thinking, ‘One day I’ll run a multi-op entertainment company.’ I just loved music… and people. I started DJing because I liked making my friends dance. That turned into weddings. Weddings turned into referrals. Referrals turned into a team. Then suddenly I looked up, and we had 20 DJs, musicians, systems, flights every week, and a real business.
Somewhere along the way, I realized I wasn’t just playing music—I was shaping how people felt on the biggest days of their lives. Now I build teams and experiences the same way I build a dance floor: Read the room, care about people, and bring the right energy at the right time.”
Photo: Courtesy of Curate Entertainment
What sets his work apart:
“Honestly? Energy. Anyone can press play. But:
• Not everyone can read a room in 10 seconds.
• Not everyone can lead a team that people actually love working on.
• Not everyone cares about the guest experience as much as the client.
We focus on how things feel, not just how they look. Also… I color-coordinate my outfits to the design deck, which is unnecessary—and extremely necessary at the same time.”
Photo: Courtesy of Curate Entertainment
What innovation means to him:
“For me, innovation isn’t just inventing something brand new that’s never existed. It’s looking at something that’s already there—and thinking about it differently. Then having the guts (and the resources) to actually execute it when everyone else is comfortable doing the same old thing.
Innovation is living in the clouds with an idea, and then having enough nerve to bring it down to earth and make it real.
When I got into weddings around 2009, I felt like DJs lacked culture. They lacked style. They lacked cool. It felt transactional. Safe. Copy-paste. And I remember thinking, ‘Why does the music matter so much, but the DJ feels like an afterthought?’ So I set out to change that. I wanted DJs to feel culturally relevant, fashion-forward, curated, intentional. Not just ‘press play and announce the cake-cutting.’
A big part of my career has been pushing events to feel fresher, more immersive, more connected to real life and real culture—not stuck in a 2005 playlist. I’d like to think I’ve played a small role in making the event DJ look cool again over the last decade.
And now it’s bigger than just me. I’m focused on educating, tooling, and helping other DJs around the world level up too—because innovation only really matters if you bring other people with you.”
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