• Home
  • About Us
  • Contact Us
  • RSS
June 7, Sunday, 2026
  • Login
CELEBRITY LAND!
  • Home
  • Royalty
  • Royalty
  • Music
  • Entertainment
  • Celebrities
  • Artists
  • Videos
No Result
View All Result
  • Home
  • Royalty
  • Royalty
  • Music
  • Entertainment
  • Celebrities
  • Artists
  • Videos
No Result
View All Result
Celebrity Land
No Result
View All Result
Home Gossip

Inside the making of the perfect Hallmark Christmas movie aesthetic

Story Center by Story Center
December 19, 2025
Reading Time: 5 mins read
0
Inside the making of the perfect Hallmark Christmas movie aesthetic

RELATED POSTS

HBO’s ‘Half Man’ Has A Race Problem

Tom Hanks makes surprise visit to to Bay Area typerwriter store

Seth Meyers Undercuts His Own Damning Trump Supercut In The Most Hilarious Way

‘Tis the season.

Hallmark’s Christmas movies are winter staples. Their typical qualities have become such well-worn cultural territory that they’ve been parodied on “SNL” numerous times, and in viral memes.  

Their plots usually involve a premise along the lines of: a woman from the big city returns to her quaint small town and finds love with a humble Christmas tree farmer.

What does it take to create those famous aesthetics?  

Production designer Daniel Koenig, who has worked on several Hallmark movies, told The Post, “I always have a tree on standby,” in case a scene needs emergency holiday cheer. 

Kristoffer Polaha and Lacey Chabert in “The Christmas Quest.” Eva Rut Hjaltadottir
Michael Rady and Lyndsy Fonseca in “Where Are You, Christmas?” Robert Clark

For each movie he works on, Koenig focuses on including “key elements” of decor, such as trees and garlands. 

ADVERTISEMENT

“I don’t know if there’s [such thing] as too many trees,” he quipped. 

“You end up using a whole lot [of trees],” Koenig, who has worked on movies such as “Holiday Touchdown: a Chiefs Love Story,” “A Newport Christmas,” and “Nashville Christmas Carol,” added. “I got probably about 24 trees in our department that we are cycling through each day.”

In a typical set like a home, he’ll have four or five different trees that are used in various shapes and sizes.

“And then, the next day, we’re prepping those trees that would be used for the next location,” he explained. “So it’s like a cycle, constantly redecorating trees.”

After getting those “key elements,” of decor, “it’s just about trying to enhance it, and make sure that every single frame of each movie is postcard quality.” 

Tyler Hynes and Hunter King in “Holiday Touchdown A Chiefs Love Story.” Matt Hoover
Rasool Jahan, Jessy Schram and Wes Brown in “A Nashville Christmas Carol.” John Merrick

While the trees are fake “in most cases,” at times a script may require a real tree.

“Real trees can be a little bit more challenging to decorate, because you have to deal with the branches, and they’re not necessarily always perfect,” he told The Post. “But if a movie is a period piece such as ‘A Newport Christmas,’ [then] we have to use a real tree, if we see it up close.” 

Most Hallmark movies are set in small towns, but the look of the town can change depending on what the script calls for.

“I always love a town square,” he noted, adding that he makes it look “charming” and “as clean and beautiful as possible,” but the time of day is also a big factor. 

“If it’s a day [scene], I focus on adding garlands or ribbons that will stand out and pop. But if it’s a night scene, I focus more on having Christmas lights and making sure they’re spread nice and evenly and straight as possible.” 

Wes Brown and Jessy Schram in “A Nashville Christmas Carol.” Katherine Bomboy

Sourcing the decor can present a challenge, since Hallmark Christmas movies film outside of the holiday season. 

“A lot of times, we film on locations in different places. Different cities have different resources. Also, oftentimes, we’re filming not during the Christmas season. And so, the stores don’t have it out on the shelves.” 

“We have to order everything special, or try to find it from locals who have it,” he explained. “[It] can be challenging at times, based on where we’re at.” 

Michael Rady and Lyndsy Fonseca in “Where Are You, Christmas?” Robert Clark

“Holiday Touchdown: A Bills Love Story,” however, “was incredibly easy” to film due to its Buffalo, NY, location.

Since many Hallmark movie towns look alike, he said they do re-use decor – but, not for every movie. 

“Most of the Christmas stuff we put in the storage, and then try to fit it back for the next movie. We try to hold on to stuff that we know will be useful again.” 

On the contrary, furniture is often rented and returned after a project because those props are too dependent on a specific set or script.

Tyler Hynes and Donna Kelce in “Holiday Touchdown A Chiefs Love Story.” Matt Hoover

As for the fake snow?

“As time has gone on, we’ve been using less and less fake snow and more digital snow,” he noted.

It’s more cost-effective, easier to clean up, and easier to edit, he explained. 

Fake snow is still used on occasion though for “large mounds, or long walkways.”

“But it is fun to do fake snow, because it’s cool to show up on set and see it in the middle of the summer,” Koenig added. “You can see all the snow everywhere, and usually everyone driving by enjoys the look of what we’re doing.” 

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source celebrity.land ’

Tags: christmasChristmas moviesentertainmentExclusivefilmsHallmarkhallmark channelMoviestelevisionTV
Story Center

Story Center

Related Posts

Richard Gadd stars in "Half Man."
Gossip

HBO’s ‘Half Man’ Has A Race Problem

June 7, 2026
Tom Hanks makes surprise visit to to Bay Area typerwriter store
Gossip

Tom Hanks makes surprise visit to to Bay Area typerwriter store

June 6, 2026
Seth Meyers Undercuts His Own Damning Trump Supercut In The Most Hilarious Way
Gossip

Seth Meyers Undercuts His Own Damning Trump Supercut In The Most Hilarious Way

June 6, 2026
Get last-minute 2026 ACDC Power Up tickets with a discount
Gossip

Get last-minute 2026 ACDC Power Up tickets with a discount

June 5, 2026
Chris Lake exclusive interview: Under The K Bridge Brooklyn concerts
Gossip

Chris Lake exclusive interview: Under The K Bridge Brooklyn concerts

June 5, 2026
How to watch the Lorne Michaels doc on Peacock for free
Gossip

How to watch the Lorne Michaels doc on Peacock for free

June 5, 2026
Next Post
15 TV Shows Like Lost

15 TV Shows Like Lost

Soha Ali Khan With Daughter 💔 Viral Moment|| #sohaalikhan #bollywood #celebrity #viralvideo

Soha Ali Khan With Daughter 💔 Viral Moment|| #sohaalikhan #bollywood #celebrity #viralvideo

Recommended Stories

Hellmann’s Bets That Some Lonely Island Magic (and Elle Fanning) Can Deliver Super Bowl Results

Hellmann’s Bets That Some Lonely Island Magic (and Elle Fanning) Can Deliver Super Bowl Results

January 27, 2026
Why AI Art won’t go away #ai #funny #art

Why AI Art won’t go away #ai #funny #art

August 8, 2025
Kevin Hart Making Celebrities Cry With Laughter

Kevin Hart Making Celebrities Cry With Laughter

January 8, 2026
Plugin Install : Popular Post Widget need JNews - View Counter to be installed

Ads

ADVERTISEMENT

Recent News

we love gossiping in school #shorts

we love gossiping in school #shorts

June 7, 2026
Why Trump Wants to Celebrate His Birthday With a Cage Fight

Why Trump Wants to Celebrate His Birthday With a Cage Fight

June 7, 2026
Billy Joel attends longtime booking agent Dennis Arfa's induction to Long Island Music and Entertainment Hall of Fame

Billy Joel attends longtime booking agent Dennis Arfa’s induction to Long Island Music and Entertainment Hall of Fame

June 7, 2026

Categories

  • Artists
  • Celebrities
  • Entertainment
  • Gossip
  • Horoscopes
  • Music
  • Royalty
  • Videos

Contact Us

  • Privacy & Policy
  • About Us
  • Contact Us
  • DMCA Compliance
  • Terms and Conditions

© 2020 Celebrity.Land

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

No Result
View All Result
  • Home
  • Royalty

© 2020 Celebrity.Land