The partnership brings Dean Devlin’s franchise portfolio—including Leverage, The Librarians, and The Ark among other high-quality programs on the ENOW app —into Ionic’s exclusive studio model, giving advertisers the curation, packaging, and performance transparency they’ve come to expect from the largest CTV platforms—delivered across the open ecosystem.
LOS ANGELES, April 16, 2026 /PRNewswire/ — Ionic Studios, the CTV studio for the open ecosystem, today announced a strategic partnership with Electric Entertainment, the Los Angeles-based production and distribution company, founded by Dean Devlin. Under the agreement, Electric’s content will join Ionic serving as brand-level representative across CTV and FAST—merchandising the studio’s streaming platforms, ENOW and ENOW EN ESPANOL to advertisers, packaging it into audience-defined offerings, and delivering the buying standards that media buyers have historically only found inside walled gardens, now without the walls.
ElectricNOW, the studio’s FAST channel and OTT app, is already distributed across more than 20 platforms including Roku, Samsung TV+, Amazon Prime Video, Fubo, and Sling TV. Through Ionic, this content becomes part of an exclusive, curated portfolio—giving buyers access to engaged, brand-safe audiences they cannot activate through any other single point of entry in the open market. On ENOW, the company’s portfolio brings a distinctive mix of genre-driven franchises with deep audience loyalty, including Leverage, Leverage: Redemption, The Ark and The Librarians: The Next Chapter.
The partnership addresses a structural gap in the CTV market. Independent studios produce some of streaming’s most engaging content, but the open ecosystem has lacked the commercial infrastructure to match the buying experience of closed platforms—the curation, simplified activation, and consistent quality that agencies and brands have come to rely on. Ionic’s model brings that standard to the open market by acting as a dedicated merchandising and activation layer for content partners like Electric: assembling their channels and programming into curated audience segments, managing sell-through across programmatic and direct channels, and providing the performance transparency buyers demand.
“Electric is exactly the kind of partner Ionic was built for—a studio with proven franchises, fiercely loyal audiences, and content advertisers genuinely want to be next to. When that content sits inside our stratosphere we can merchandise it to the market with the same curation and transparency that buyers have come to expect from the largest platforms—but across the open ecosystem, without the walls. That’s what brand-level representation means.”
— Shafi Mustafa, Managing Director, Ionic Studios
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‘ Some details of this article were extracted from the following source finance.yahoo.com ’
