- If you are wondering whether Flutter Entertainment’s current share price really reflects what you are getting for your money, this article breaks down how the stock looks on several valuation yardsticks.
- After closing at US$101.20, the stock has seen a 6.2% decline over the past week, a 2.3% decline over the last month, and a 53.6% decline year to date. It has also declined 58.0% over the last year and 49.0% and 43.1% over the past 3 and 5 years respectively.
- Recent coverage has focused on how this extended share price weakness has sharpened attention on whether the current level offers value or simply reflects ongoing risks. Commentary has highlighted investor interest in how the business fundamentals compare with the share price after such a long period of weaker returns.
- On Simply Wall St’s valuation framework, Flutter Entertainment scores a 5 out of 6. The rest of this article will unpack what different valuation methods indicate about that score and will outline a more complete way to think about valuation at the end.
Find out why Flutter Entertainment’s -58.0% return over the last year is lagging behind its peers.
Approach 1: Flutter Entertainment Discounted Cash Flow (DCF) Analysis
A Discounted Cash Flow model estimates what a company could be worth by projecting future cash flows and then discounting them back to today using a required return. It is essentially asking what those future dollars are worth in present terms.
For Flutter Entertainment, the model used is a 2 Stage Free Cash Flow to Equity approach, based on cash flow projections in US$. The latest twelve month free cash flow is about $512.1 million. Analyst and extrapolated estimates have free cash flow reaching around $3.1 billion by 2030, with intermediate forecasts such as $1,108.8 million in 2026 and $1,802.4 million in 2027. Beyond the explicit analyst horizon, Simply Wall St extrapolates additional years of free cash flow to complete the model.
After discounting these projected cash flows, the DCF framework points to an estimated intrinsic value of about $256.33 per share. Compared with the recent share price of US$101.20, the model suggests the stock trades at roughly a 60.5% discount, which screens as materially undervalued on this metric.
Result: UNDERVALUED
Our Discounted Cash Flow (DCF) analysis suggests Flutter Entertainment is undervalued by 60.5%. Track this in your watchlist or portfolio, or discover 51 more high quality undervalued stocks.
Approach 2: Flutter Entertainment Price vs Sales
For companies where earnings can be noisy or temporarily depressed, the P/S ratio is often a useful yardstick because it anchors valuation to revenue rather than profit, which can swing with one off items or investment phases.
In general, higher growth expectations and lower perceived risk tend to justify a higher “normal” multiple, while slower expected growth and higher risk usually support a lower multiple. That same logic applies to P/S, even though it focuses on sales instead of earnings.
Flutter Entertainment currently trades on a P/S ratio of 1.03x. This compares with an industry average P/S of 1.65x and a peer average of 1.69x, so the stock screens below both of those simple benchmarks.
Simply Wall St’s Fair Ratio for Flutter Entertainment is 2.67x. This proprietary metric estimates the P/S multiple that might be reasonable given factors such as earnings growth, industry, profit margin, market cap and risk. It can be more informative than a straight comparison with peers or the wider industry because it adjusts for the company’s specific profile rather than assuming all stocks deserve similar multiples.
Comparing the Fair Ratio of 2.67x with the current P/S of 1.03x indicates that Flutter Entertainment looks undervalued on this metric.
Result: UNDERVALUED
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Upgrade Your Decision Making: Choose your Flutter Entertainment Narrative
Earlier the article mentioned that there is an even better way to understand valuation, and Narratives are that upgrade, because they let you attach your own clear story about Flutter Entertainment’s future revenue, earnings and margins to a forecast and then to a fair value, instead of relying only on a single DCF or multiple.
On Simply Wall St’s Community page, Narratives are an accessible tool used by many investors to set out their view of a company, link that story to numbers, and then compare the resulting Fair Value to the current share price so you can decide whether the stock looks attractive, fully priced or expensive on your assumptions.
Narratives are not static. They refresh as new earnings, news and guidance are added, which means your fair value view for Flutter Entertainment can move as the facts change rather than staying anchored to an outdated model.
For example, one bullish Flutter Entertainment Narrative currently works with a fair value of about US$369.27, while a more cautious Narrative uses roughly US$188, and seeing that spread side by side helps you judge where your own expectations sit and how much upside or downside you think the current price leaves on the table.
Do you think there’s more to the story for Flutter Entertainment? Head over to our Community to see what others are saying!
This article by Simply Wall St is general in nature. We provide commentary based on historical data
and analyst forecasts only using an unbiased methodology and our articles are not intended to be financial advice. It does not constitute a recommendation to buy or sell any stock, and does not take account of your objectives, or your
financial situation. We aim to bring you long-term focused analysis driven by fundamental data.
Note that our analysis may not factor in the latest price-sensitive company announcements or qualitative material.
Simply Wall St has no position in any stocks mentioned.
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