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Home Entertainment

Is Flutter Entertainment plc (FLUT) A Good Stock To Buy Now?

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April 30, 2026
Reading Time: 4 mins read
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Is FLUT a good stock to buy? We came across a bullish thesis on Flutter Entertainment plc on r/ValueInvesting by yannick26. In this article, we will summarize the bulls’ thesis on FLUT. Flutter Entertainment plc’s share was trading at $109.63 as of April 20th. FLUT’s trailing and forward P/E were 114.37 and 14.10 respectively according to Yahoo Finance.

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Flutter Entertainment (FLUT) stands out as a leading global digital gaming and sports betting operator, owning top-tier brands including U.S. market leader Fanduel, Sky Betting in the U.K., Snai in Italy, and Paddy Power in Ireland. The company’s strategic acquisitions have positioned it to capture a growing share of the global iGaming and sports betting markets, particularly as U.S. regulatory clarity improves and emerging markets like Brazil show rapid adoption.

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Fanduel alone processes nearly 40% of all digital bets in the U.S. legal markets, while Flutter’s subsidiaries account for 15% of global digital bets, reflecting the company’s dominant market footprint. Flutter’s technology and user experience, including a lean tech stack, personalized promotions, and ecosystem lock-in, have enabled it to outperform competitors, with established global brands failing to resonate domestically.

At under 15x 2026 forward earnings, a PEG ratio below 0.6, and projected ~30% conservative annualized revenue growth, Flutter trades cheaper than historical S&P 500 averages, offering an attractive long-term entry point. Near-term catalysts include potential stock rerating contingent on earnings beats and normalization of sports betting outcomes in late 2026. Risk factors include high trailing P/E of 121x, intensified competition from DraftKings and BetMGM, structural hold fluctuations, and state/federal taxes.

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Even under conservative bear-case scenarios, Flutter’s long-term free cash flow generation, global brand scale, and growth in emerging markets create a compelling accumulation opportunity. With fair value estimates ranging from $118 (bear case) to $230 (neutral case), the company’s combination of market leadership, growth runway, and valuation upside suggests that Flutter is a strong long-term investment for those willing to navigate near-term volatility.

Previously, we covered a bullish thesis on DraftKings Inc. (DKNG) by LongTermValue Research in April 2025, which highlighted the company’s dominant U.S. sports betting footprint, best-in-class user interface, rapid state-by-state legalization, and projected 46% EPS growth in 2026. DKNG’s stock price has depreciated by approximately 31.03% since our coverage due to competitive pressures from the rise of predictive markets (Polymarket, Kalshi). Yannick26 shares a similar view but emphasizes Flutter Entertainment’s global scale, multi-brand strategy, and exposure to emerging markets like Brazil as key drivers for long-term growth.

‘ The preceding article may include information circulated by third parties ’

‘ Some details of this article were extracted from the following source finance.yahoo.com ’

Tags: emerging marketsFLUTFlutter Entertainmentglobal brandglobal digitalPaddy PowerSky Bettingsports betting
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