Entertainment marketing company JustWatch, which includes an app for guiding viewers where to watch streaming content, has named John W. Gibbons as president for the North American division, where he is set to lead the company’s U.S. expansion.
The Berlin-based company is also set to open up its first office in the Los Angeles area, with additional hires to be announced soon.
According to JustWatch, more than 60 million monthly users across 140 markets use the service to discover where to watch movies and TV shows. The company’s B2B division JustWatch Media specializes in data-driven video campaigns for studios, streaming services, and media agencies.
Gibbons will bring 25 years of leadership from various industries such as media, technology, entertainment and data. As one of the earliest executives at IMDb after the company was acquired by Amazon, Gibbons helped launch U.S. ad sales, and scaled the platform over a ten-year period.
Gibbons previously served as a senior executive at Atom Tickets, where he led product innovation and monetization while building data-driven partnerships with companies such as Meta, Amazon and Google to help target moviegoers across various social platforms.
In addition to his previous work, Gibbons co-founded startups focused on data and content intelligence and held CEO roles at publicly-traded and privately-held podcast platforms.
“Studios and streamers are under more pressure than ever to do more with less,” said Gibbons in a press release. “This uniquely integrated approach improves campaign efficiency and achieves the long-sought balance between reaching the right audience and keeping costs low. Joining JustWatch is an exciting next step in my decades-long journey of scaling solutions that connect technology, data, and media for the entertainment industry.”
“John combines a love for movies with entrepreneurial drive and data expertise, making him a rare executive who unites media, technology, and business development,” said David Croyé, JustWatch’s founder and CEO. “He is uniquely positioned to lead JustWatch’s next phase of growth in North America and to open our L.A. office.”
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‘ Some details of this article were extracted from the following source variety.com ’
