Platinum-selling recording artist K.Michelle is celebrating her love of whiskey with her latest single.
“Jack Daniels” is K.Michelle’s newest smoky, soul-drenched track that puts her firepower on display. Co-produced by Sugarland’s Kristian Bush, K. Michelle co-wrote the song about the “only man she trusts.” “Cause I’ve been let down like a bottle just collecting dust/And there’s something that hits a little different when it comes to us,” she sings on the chorus.
The single marks K.Michelle’s much anticipated debut in the country genre. She previously duetted with Jelly Roll on a new version of “Love Can Build a Bridge.”
“This is me coming home,” K. Michelle explains. “Country is in my blood. I was raised on southern soil in Memphis, Tennessee, where soul and country grew from the same roots. This new music is a celebration of where I come from — the pride, the bittersweet and the whiskey-soaked truth of it all.”
Jack Daniels Endorsement
The single arrives 10 years after K.Michelle commenced her endorsement deal with the liquor brand.
“Listen! Dreams really do come true. I’ve been a Jack Daniel’s drinker for years,” Michelle wrote on Instagram at the time. “When I got my record deal I told Atlantic Records that I really wanted an endorsement with this company. I stayed focused on battling my demons and becoming a better woman. Out of no where 2 years later I got the call that Jack was interested in me becoming their new brand ambassador.”
Not every deal signed by an artist in the industry will result in success. Fortunately for K. Michelle the deal has been fruitful.
“I like to say, ‘I’m the first Black ever endorsed by Jack Daniel’s.’ I made more money and learned more business from Jack Daniel’s than I made with any music,” she told The Shade Room.
‘ The preceding article may include information circulated by third parties ’
‘ Some details of this article were extracted from the following source www.wbls.com ’
