K-pop pioneer BoA, 39, is closing one of the longest-running partnerships in the industry.
On Monday (Jan 12), South Korean label SM Entertainment announced that BoA concluded her contract on Dec 31, 2025, marking the end of a 25-year relationship, which began when she was just 13 years old.
The entertainment company released a statement saying that the decision came “after extensive and in-depth discussions” with the artiste.
They paid tribute to BoA’s legacy, describing her as an “icon of global expansion” and the “Star of Asia”, who pioneered the Korean Wave long before K-pop became a worldwide phenomenon, and became a “role model for countless junior artistes”.
“For 25 years, BoA has been, without question, the pride, joy, and symbol of SM.”
SM Entertainment added that they will continue to support BoA in her future endeavours. They also released a tribute video, entitled “You’re still our No 1 BoA”, a nod to one of BoA’s most popular songs, No 1.
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‘ Some details of this article were extracted from the following source cnalifestyle.channelnewsasia.com ’
