As anticipation builds for the final season of Stranger Things, brands continue to line up to enter the hit Netflix show’s universe.
KFC is the latest to tap into the cultural juggernaut. The brand partnered with Netflix on a U.K. campaign by Mother that imagines the restaurant chain’s staff risking their lives to deliver food in Hawkins, Indiana, even as the town descends into supernatural chaos.
In the show’s fifth season, the military puts Hawkins under lockdown in an attempt to contain the rifts to another dimension that release deadly monsters around town. But that won’t stop a group of KFC workers, who cycle through Hawkins and keep orders flowing before being dragged into the Upside Down.
The campaign supports the launch of a limited-edition Stranger Things menu in the U.K., including a spicy chicken burger on a red bun and “Stranger Wings” made with the same sauce.
The collab also extends Mother’s ongoing “Believe” platform for KFC, which positions the brand as a reliable source of comfort in an unpredictable world.
“KFC and Stranger Things fans know that when you have an obsession, you’ll stop at nothing for it,” Kate Tipper, marketing director at KFC UKI, said in a statement. “It’s this obsessive nature that makes this collaboration a perfect match, placing KFC authentically at the heart of the Stranger Things world.”
KFC’s campaign joins a wave of brand integrations tied to the show’s final season, including partnerships with Doritos and Target, as marketers look to tap the nostalgia-driven fandom before the series concludes.
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