The London-based club will continue as one of the top clubs featured in KONAMI’s free-to-play title, eFootball™
WINDSOR, UK – August 7, 2025 – Konami Digital Entertainment B.V. – KONAMI and Arsenal have today announced an extension to their partnership which sees a continuation of the collaboration that has lasted over 8 years and means KONAMI remains the Official Football Video Gaming Partner of the club.
As a celebration of the continued partnership and men’s first team captain Martin Ødegaard becoming a new Club Ambassador, players can obtain a free Highlight: Martin Ødegaard player card and Avatar within eFootball™ from August 7 to 13.
Supporters will also continue to see Arsenal featured as one of the core clubs in the game, with club kits and Emirates Stadium included to provide the ultimate experience for players.
The renewal also means KONAMI retain multiple commercial rights across the club, including promotional access to players and the use of official club branding and imagery in the eFootball™ series.
Shinji Namekawa, Konami Digital Entertainment B.V.’s European President, commented:
“We are proud to be extending our partnership with such an iconic club. Arsenal Football Club represents excellence on and off the pitch, and we are excited to continue this journey together. Our commitment remains to continuously evolve and enhance eFootball™, and this continued partnership is a clear indicator of those efforts.”
Juliet Slot, Chief Commercial Officer at Arsenal, said: “We are incredibly proud of our longstanding partnership with KONAMI, and we’re excited to begin this next chapter of our journey together. The longevity of our partnership reinforces our shared values of innovation and progress, and we’re pleased to ensure Arsenal is a core part of the game for years to come.”
As part of the partnership, Arsenal has featured prominently in the eFootball™ Championship every year since 2022, and supporters have enjoyed a range of exclusive in-game and real-world experiences – from Emirates Stadium activations to special content drops tailored for eFootball™ players.
About Arsenal
Please see here for more information about Arsenal.
About “eFootball™”
“eFootball™” was the rebranding of KONAMI’s popular gaming series “PES”. The change marked a great leap forward as the branding changed alongside the addition of a new football game engine, advancements in gameplay, and the remodelling of the title as ‘free-to-play’ across all compatible devices.
“eFootball™” is an ever-evolving platform with over 800 million downloads worldwide to date.
“eFootball”, “e-Football” and “eFootball logo” are registered trademarks or trademarks of Konami Digital Entertainment Co., Ltd. in Japan and other countries or regions.
About Konami Group
Konami Group was established in 1973, starting as an amusement machine manufacturer for arcades. Over the years, the company has grown to include different business units across various markets. Currently, KONAMI GROUP CORPORATION includes the Digital Entertainment, Amusement, Gaming & Systems, and Sports Businesses. The company went public on the Osaka Securities Exchange in 1984, the Tokyo Stock Exchange in 1988, and the London Stock Exchange in 1999. For more information, visit: www.konami.com/en.
About Konami Digital Entertainment
Konami Digital Entertainment, which is the core company of Konami Group, develops entertaining content for mobile, console and card games. The company is known for global franchises such as eFootball™, Metal Gear, Silent Hill, Castlevania, and Contra, as well as the Yu-Gi-Oh! Trading Card Game series. www.konami.com/games/corporate/en/
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‘ Some details of this article were extracted from the following source www.konami.com ’
