After a decade of surprise-filled unboxings, L.O.L. Surprise! is stepping onto the main stage. The collectible toy brand is celebrating its 10th anniversary with the L.O.L. Surprise! Music Festival, a yearlong campaign packed with new dolls, festival-inspired collectibles, and headline-worthy collaborations.
The biggest draw? Music icons Jennie from BLACKPINK and Rosalía are making their L.O.L. Surprise! doll debuts with collectible looks inspired by their signature styles. Beyond the artist collaborations, the lineup brings new doll looks, refreshed packaging, and a range of festival-themed collectibles for fans to discover.
Here’s everything launching in the L.O.L. Surprise! Music Festival collection and where to buy it.
Music Festival Tots with Collectible Vinyl Albums
Why we like it
The L.O.L. Surprise! Music Festival Tots brings the music theme to life with eight dolls inspired by different genres, including K-pop, Latin, pop, hip-hop, country, indie, pop-punk, and scene.
Each Tot comes inside a pink disco ball that doubles as a collectible display piece and a mini reveal experience — spin the included vinyl record to open compartments filled with fashion and accessories. With fresh doll designs, seven surprises to unbox, and a chance to find a rare shiny disco ball, these are made for collectors who enjoy the thrill of the reveal.
Music Festival Headliners Tots Global Music Artist Dolls
Why we like it
If your kid (or your inner collector) has a favorite music icon, these L.O.L. Surprise! Music Festival Headliners Tots bring that fan energy into a tiny collectible package. Each Tot is inspired by the style of Jennie or Rosalía, featuring cool outfits based on their real-world looks, plus a mini poster and a collectible trading card to enhance the experience.
The heart-shaped L.O.L. ball doubles as a keychain, so fans can take their favorite artist-inspired Tot anywhere. With seven surprises to unbox, including outfits, shoes, and accessories, there’s plenty of reveal excitement before the tiny headliner hits the stage. Collect all four Tots to build out the full Music Festival lineup.
Music Festival Furniture Packs
Why we like it
The L.O.L. Surprise! Music Festival Furniture Packs are a fun way to turn the collection into a full-on festival setup. Instead of just collecting dolls, kids can build out their own mini concert world with spaces like the Main Stage, DJ Booth, Neon Arcade, and Roller Disco. Each pack also comes with an exclusive Tot, giving collectors another character to add to the lineup.
Mashable Deals
Rosalía Fashion Doll with Collectible Poster
Why we like it
Rosalía fans will instantly recognize the bold, trendy vibe behind this L.O.L. Surprise! Rosalía Fashion Doll. The look is inspired by one of Rosalía’s iconic outfits, with a bold style that feels very much like the singer’s stage persona. It also comes with an exclusive Rosalía poster, making it a fun pick for both collectors and fans who want a little piece of her stage style on display.
Jennie Fashion Doll with Collectible Poster
Why we like it
L.O.L. Surprise! is bringing a little star power to the toy aisle with this Jennie-inspired fashion doll. It captures her signature style with a more detailed look, a stage-ready outfit inspired by one of her real outfits, and a collectible poster tucked inside for fans to display. Fans snapped this one up quickly, so don’t be surprised if you have to wait for the next restock.
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