LiveOne has announced an expanded collaboration with AT&T and Cisco aimed at supporting next-generation in-vehicle entertainment through AT&T’s Connected Car platform.
Under the agreement, automotive manufacturers will be able to more easily deploy connected entertainment services by utilizing AT&T’s Connected Car platform and Cisco’s multi-party billing technology. LiveOne will provide personalized music, curated playlists and live audio content for drivers and passengers.
“Working with AT&T allows LiveOne to seamlessly bring our premium music and entertainment experience directly into connected vehicles at scale,” Bradley Konkol, Head of LiveOne’s Slacker Radio, said in a news release. “By leveraging AT&T’s established Connected Car platform, we can simplify OEM integration while delivering a best-in-class in-car audio experience to consumers nationwide.”
As part of the collaboration, LiveOne’s entertainment services will be offered as a bundled option in select vehicles equipped with AT&T Connected Car services. The companies said the existing connectivity and billing infrastructure within the AT&T platform will enable automakers to deploy the services more quickly while reducing operational complexity. AT&T said its Connected Car platform supports more than 60 leading global automotive brands.
“Our Connected Car platform is designed to help automakers accelerate deployment of connected digital experiences,” added Matt Harden, Vice President, Connected Solutions at AT&T. “By working with LiveOne and Cisco, we’re enabling scalable, turnkey entertainment experiences that simplify integration for OEMs while enhancing the in-vehicle experience for consumers.”
Cisco’s Mobility Services Platform provides multi-party billing capabilities that allow connectivity providers and entertainment companies to independently manage services using the same embedded SIM card within a vehicle. The companies said the technology can help automakers streamline deployment and more efficiently scale connected services.
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