Photo Credit: Future courtesy of Louis Vuitton
On the heels of the appointment of its current Men’s Creative Director Pharrell, Louis Vuitton names Future its latest Friend of the House ambassador.
French luxury fashion house Louis Vuitton has named Future as its latest “Friend of the House” ambassador. He joins his “Move That Dope” collaborator Pharrell Williams, the brand’s current Men’s Creative Director, as he looks ahead toward “an inspiring and innovative journey.”
“Future embodies the core values of Louis Vuitton, including creativity, artistry, and a pioneering spirit that resonates with international audiences,” said a Louis Vuitton spokesperson. “His unique style and creative vision make him an invaluable addition to the Louis Vuitton family.”
His Friend of the House distinction, according to house reps, “underscores Louis Vuitton’s unwavering dedication to recognizing and celebrating talent across cultural landscapes.” At this year’s Met Gala, Future wore a custom Louis Vuitton grey quarter-zip ensemble designed by Pharrell, who also invited the star to the Men’s Spring/Summer 2026 show in Paris.
The news comes just days after Vuitton named Golden Globe-nominated One Battle After Another star Chase Infiniti as its latest House Ambassador. Other current Friends of the House include Jude Bellingham, Tyshawn Jones, and Tahar Rahim.
In the realm of music releases, Future was tapped by Young Thug in April for the track “Money On Money,” which appeared on the album UY SCUTI. Future also joined Travis Barker, Fuerza Regida, and others for the second edition of Don’t Fall in Love Fest in San Bernardino last month.
Future has released 11 #1 albums, including We Don’t Trust You and DS2, as well as numerous chart-topping singles. These achievements and more have “[solidified] his place as one of today’s most influential artists,” according to Louis Vuitton.
Louis Vuitton appointed Pharrell Williams as its new Men’s Creative Director in February 2023, succeeding the late Virgil Abloh. The appointment marked a major moment for both the luxury and music industries, as Williams brought decades of creative experience across fashion, art, and music.
Known for his boundary-pushing collaborations with brands such as Adidas and Chanel, Pharrell’s vision aligned with Louis Vuitton’s focus on cultural connection and innovation. His debut collection premiered in June 2023 during Paris Fashion Week, where he reimagined menswear with vibrant craftsmanship and a global, inclusive aesthetic.
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