NEW YORK (December 3, 2025) – Madison Square Garden Entertainment Corp. (“MSG Entertainment”) (NYSE: MSGE) announced today a new, multi-year partnership with Cisco, naming the worldwide leader in networking and security An Official Partner of Madison Square Garden (MSG).
Through the partnership, Cisco’s industry-leading technology will help power scalable, future-ready experiences for fans and deliver streamlined, connected solutions for venue operators at The Garden.
“Cisco’s expertise in building high-performance network infrastructure enables us to provide seamless connectivity for artists and fans alike,” said Doug Jossem, EVP of Global Sports & Entertainment Partnerships, MSG Entertainment. “We’re proud to expand our relationship with Cisco and welcome them to the MSG Entertainment family as an Official Partner.”
Madison Square Garden currently deploys a variety of Cisco enterprise networking and data center networking and wireless hardware to create a flexible infrastructure that supports the wide variety of world-class events at The World’s Most Famous Arena.
- Cisco Catalyst Switches power, secure, and simplify the network, creating a foundation for future technologies. Cisco Catalyst Center provides The Garden with centralized management and automation, offering comprehensive visibility across the entire network infrastructure. Advanced analytics within Cisco Catalyst Center deliver actionable insights into network performance and usage patterns, enabling proactive optimization and an enhanced end-to-end experience.
- Cisco Identity Services Engine (ISE) provides the foundation for secure connectivity across the venue’s network. Integrated with Cisco Catalyst Center, ISE helps the technology team automate operations and maintain a strong digital foundation for every event.
- Cisco Nexus 9000 series switches managed by Cisco Nexus Dashboard ensure that Madison Square Garden’s AI-ready data centers deliver more compute power, speed, and security.
- Cisco Wireless hardware provides a seamless and secure Wi-Fi experience for fans, who increasingly rely on digital platforms for all aspects of gameday. The venue’s back-of-house operations also run through secure Cisco wireless hardware, ensuring the utmost efficiency and digital resilience.
“Madison Square Garden is one of the world’s most iconic venues, and we’re proud to deliver the networking infrastructure that helps power its network technology operation,” said Rob McQueen, Vice President of Global Sponsorships at Cisco. “Through our new partnership, we look forward to exploring opportunities to further integrate Cisco technology across the venue’s digital footprint.”
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About Madison Square Garden Entertainment Corp.
Madison Square Garden Entertainment Corp. (MSG Entertainment) is a leader in live entertainment, delivering unforgettable experiences while forging deep connections with diverse and passionate audiences. The Company’s portfolio includes a collection of world-renowned venues – New York’s Madison Square Garden, The Theater at Madison Square Garden, Radio City Music Hall, and Beacon Theatre; and The Chicago Theatre – that showcase a broad array of sporting events, concerts, family shows, and special events for millions of guests annually. In addition, the Company features the original production, the Christmas Spectacular Starring the Radio City Rockettes, which has been a holiday tradition for more than 90 years. More information is available at www.msgentertainment.com.
About Cisco
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Disclaimer: Many of the products and features mentioned are still in development and will be made available as they are finalized, subject to ongoing evolution in development and innovation. The timeline for their release is subject to change.
Additional Media Contact
Madison Square Garden Entertainment / [email protected]
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