Long before pumping out TV shows for streaming, Marvel dived into the realm of live-action television with 1978’s “The Incredible Hulk,” starring Bill Bixby and Lou Ferrigno. While a product of a simpler time, its ambition and focus on the human drama made it a hit with audiences of all ages, and was even homaged in later Marvel series. The series was produced by Universal and CBS at a time when there was no Marvel Studios and instead, Marvel Comics were selling film and TV rights to many of its characters, the Hulk included.
Universal played an important part in…
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