Meghan Markle recently updated her Instagram profile. She changed her profile picture for the first time since returning to Instagram in early 2025. The update also appears tied to her lifestyle and wellness brand, As Ever.
Meghan changed her Instagram profile picture on Monday, May 11, 2026, from a black-and-white photo of her in a white dress to a new picture of her in a white T-shirt and blue pants, seated in an armchair.
What Does Meghan Markle Changing Her Instagram Profile Picture Might Signify?
The profile picture appears to be a still from As Ever’s new promotional video. The Duchess of Sussex using an image from the campaign as her profile picture may reflect a broader focus on promoting the brand.
The update may also be part of Meghan’s continued efforts to shape her public brand following her departure from royal duties.
Meghan Inculcates As Ever’s Vision into Her New Profile Picture
The former Suits actress also appears to incorporate the sophisticated, minimalist aesthetic of her As Ever brand into the new Instagram profile picture.
In the new profile picture, Meghan Markle is seen sitting in an armchair in a living room setting featuring products from her brand displayed throughout the room. The setup includes shortbread cookies and tea, along with a side table holding white flowers.
The design and aesthetic of the setting closely align with the visual identity of As Ever. The Netflix star also appears to be placing greater emphasis on the brand across her social media presence to better connect with followers.
Not only did Meghan update her Instagram profile picture, but she also refreshed the As Ever website. The redesigned site features new footage of Meghan alongside products from the brand.
The same video featured on the website’s homepage was also posted to Meghan’s Instagram account. Clips from the video show the Duchess popping a raspberry into her mouth, arranging flowers in a basket, opening a jar of fruit spread, placing a customized As Ever bookmark inside a book and sitting on a kitchen counter.
The caption of the video read, “Welcome to the World of As ever. What began with fruit from Meghan’s garden, simmered into preserves in her home kitchen, has inspired our curated collections to bring surprise and delight to your everyday.”
Additional footage shows the Duchess of Sussex drizzling honey in an outdoor setting and speaking in what appears to be an orchard. The lifestyle and wellness brand’s website first launched in 2025 and featured Meghan and her daughter Lilibet on the homepage.
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