THE RUNDOWN
Meghan Markle’s As Ever brand and Netflix have parted ways.
Netflix hosted her series, With Love, Meghan.
The Duchess of Sussex shared a statement through her representative.
This week, Netflix announced it was ending its investment partnership with Meghan Markle’s As Ever lifestyle brand. In a statement to Deadline, the streamer indicated it always intended the relationship to be temporary.
“Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As Ever brand, and we are glad to have played a role in bringing that vision to life,” the statement said. “As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”
A company spokesperson from As Ever offered a response, saying, “As Ever is grateful for Netflix’s partnership through launch and our first year. We have experienced meaningful and rapid growth and As Ever is now ready to stand on its own. We have an exciting year ahead and can’t wait to share more.”
The initial financial relationship between Netflix and As Ever connected to Meghan’s series, With Love, Meghan, produced by Archewell Productions and Sony’s IPC. There have so far been two seasons of the show, which offers a peek into the Duchess of Sussex’s life in Montecito, California, with her husband, Prince Harry, and their two children, Archie and Lilibet. In each episode, she welcomes guests to contribute to a meal or recipe. It was Netflix’s most-watched culinary show in 2025.
Meghan and Harry currently have a first-look deal with Netflix after ending their overall deal that began in 2020. Archewell Productions has also released Polo, Heart of Invictus, Harry & Meghan, and Live to Lead.
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